Innovative health-based startup Cure.fit announced its INR 100 Crore partnership with renowned Bollywood star, Hrithik Roshan, who will promote Cure.fit through his brand, HRX. His iconic status as a fitness idol will amplify Cure.fit’s mass appeal, endorsing the philosophy of holistic health management.
Cure.fit’s fitness vertical, Cult.fit, is predicted to witness an exponential growth as a result of its association with Hrithik Roshan and the synergy of ideologies between HRX and Cure.fit. As part of the collaboration, Hrithik Roshan’s signature workout - ‘HRX Workout’, designed by him along with his personal trainer under his brand HRX, is available exclusively at all CULT centers and eventually will be made available on the Cure.fit mobile app. This premium offering alone is slated to be a 250Cr annual business..
Speaking on the Cure.fit’s partnership with Hrithik Roshan, co-founder Mukesh Bansal said, “Cure.fit’s growing popularity amongst consumers validates the need for holistic, preventive healthcare solutions in the country. Our partnership with HRX will enable us to expand our market presence and consumer base. Hrithik is admired for the incredible passion and discipline he devotes to his fitness regime, his association with us will chart new growth opportunities for Cure.fit.”
Founder, HRX, Hrithik Roshan said, “I strongly believe in the philosophy of healthy living which is integral to brand HRX – it is not just about being fit, but truly undergoing a transformation in your lifestyle and understanding the connection between mind and body. What is most remarkable about Cure.fit is that it creates bespoke solutions for its customers. I look forward to furthering the HRX vision through this partnership.”
Commenting on HRX’s collaboration with Cure.fit, Afsar Zaidi, Co-Founder at HRX said, “We are very pleased to announce our first ever fitness partnership with Cure.fit. Our collaboration is a strategic move to grow the fitness community for our brand to propel itself as one of the top home grown fitness brands in the country. In our journey of HRX to touch a billion people of our country, this partnership will play a key role.”